Finding the right brown hair color for cool skin tone doesn't have to mean going super dark or overly ashy. Here are eight brunette shades worth considering.

Cool undertones vs warm can be much easier to understand when you see the colors side by side. Compare cool and warm pinks, reds, nudes, browns, blues, greens, makeup shades, metals, and more.

Mikayla Nogueira has faced years of controversy over filters, product reviews, advertising, and more. Here’s why these controversies matter to beauty consumers, small businesses, and the industry as a whole.

Having a cool undertone can make some colors look amazing and others feel a little off. Here are the cool undertone colors worth trying for your makeup, clothes, hair, and more.

Your blush might be gorgeous, but are you putting it in the right spot? 👀 This blush placement guide shows exactly where to apply blush for round, oval, square, heart, diamond, and long faces, plus how different placements can change your whole look.

I tried the viral CoverGirl Yummy Big Oil Stick in Berry Big Deal to see if it works as a lip oil for hydration. Here’s how the sheer berry shade looks, wears and feels on dry lips.

Fall nails are getting richer, moodier, and seriously glossy. From burgundy and blackberry to cat-eye effects and cool chrome, these chic colors and trends will take your manicure straight into fall.

Are you e.l.f.ing kidding me? These lip stain markers were only $5 each. I tested Ballet Core and Mauvelous on cool-toned skin, and one shade was so good I'd 100% buy it again.

Can a $6 eyeshadow actually deliver a beautiful cool-toned look? I tested COVERGIRL Sterling Blue to see how its buttery, frosty blue formula looks on the eyes, how well it builds, and whether this Y2K-inspired shade is worth picking up.

I put the Natasha Denona Mini Xenon Palette to the test with real swatches and eye looks. Here’s how its icy grays, silver, and smoky shades actually perform on cool-toned skin.

Finding a cool-toned blush that stays pink instead of turning peach can be surprisingly difficult. These flattering blush shades are perfect for cool undertones and pale skin, helping you achieve a natural rosy flush without warm color shifts.